Ideation Blog

3:23 PM in General by Phil Gough

It was great to see all the ideas everyone came up with.  It will be really good to see everyone’s ideas come to fruition!
6 Design Principles I found in my Research

  • Calm Aesthetics
  • Comprehensibility
  • Subtle Notification
  • Short Duration Fluid Interaction
  • Immediate Usability
  • Shared Use

6 Design Principles I propose to use for my project

  • Vivid display of information
  • Cryptic interpretation of data
  • Boldly grabbing attention
  • Ongoing interaction
  • Rewarding inquisitive nature
  • Additive use


My storyboards are as follows…

Idea 1: – City Mood


This concept shows a simple scenario where the user is encouraged to interact with the display on the screen by inputting data via a website which an inquisitive user is able to access.


Idea 2: – Here’s what I think


The second concept shows users encouraged (using a similar interaction method) to engage in an act of “Culture Jamming” or subvertising.  Users are encouraged to vandalise well known advertisements and slogans.


QR codes/WiFi to connect to a website on a local server.

User input from the website will be vetted and displayed on the screen.

Projection mapping to extend the display beyond the screen.  To combine low resolution and high resolution displays.  The chamfer and cutouts on the wall around the screen would be interesting to highlight.


I presented the first project because I believe it is the most reasonable.

The greatest constraint I found was considering how to get over the difficulties of using such a low resolution.  That is what I originally wanted only to display colours on the screen, rather than any animations.  After my presentation and the feedback I have decided to map the input by two variables, and animate them accordingly:

By mapping the responses, I can devise a display using animation and colour, helping alleviate the problem of different cultures’ association with colour and meaning.  Though I know this will not always totally get around that problem.  In addition to this, I would propose that the advantage of this system is that the data could be accessed in various parts of the city simultaneously, and as the data is interpreted, the same information can be displayed with a relevance to its audience.  For example, a server in chinatown may interpret the data with a different set of rules to a server at another part of the city whose inhabitants are defined by a different demographic.

After reviewing some of the sites and suggestions to do with twitter api’s  - for example this site, or this site,  it is also worth considering using twitter and its geolocation api, which can use twitter from any city, and as a web service, display the information for any selectable city.


So that’s where I’m headed after the presentation.





Vogel, Daniel (2005) Interactive Public Ambient Displays ProQuest Dissertations and Theses; 2005; ProQuest Dissertations & Theses, Toronto, Canada

Struppek, Mirjam (2006) “The social potential of Urban Screens” Visual Communication 5: 173

Vince Carducci (2006) “Culture Jamming : A Sociological Perspective” Journal of Consumer Culture 6: 116